![]() ![]() The new livery design would need to subtly deliver a message that Southwest Employees could both feel and rally around. The chosen colors of the Southwest Heart: Bold Blue, Summit Silver, Sunrise Yellow, and Warm Red. ![]() Who else but Southwest, after all, possessed the sheer chutzpah to paint the bellies of its planes in a deep, vibrant shade of red? Not only did this longstanding color feature make Southwest “birds” stand apart from other commercial airplanes in flight, it subtly reinforced the point, often made by Founder Herb Kelleher, that Southwest possessed plenty of Warrior Spirit and competitive fire in its belly. ![]() “We’re different, and we’re unique, and we celebrate that difference.” “Everything with Southwest (tells) a story,” says Helen. The key, the Team decided, was to embed its new livery with an extra layer of meaning. The general consensus? The more vanilla the better, as stark white planes tend to absorb less heat and cost far less to repaint than colorful liveries. And the Wright Amendment, which had long limited its flight options out of Dallas Love Field, was scheduled to mostly expire in 2014.īut how do you take one of the world’s most striking fleet of planes and craft a way to make them look even more iconic? The Team’s short-form answer: Be colorful and, above all, purposeful.įor many carriers, discussions over color palates were limited to which particular shade of white-cloud white, snow white, lifeless white-might work best as a background for its corporate logo. Its acquisition of AirTran Airways in 2011 was accelerating its push into international markets. ![]() Southwest was the largest domestic airline in the United States in terms of number of domestic originating passengers boarded. The time felt right for a refresh, as there was much to celebrate. More than a decade had passed since Southwest unveiled its Canyon Blue livery in 2001, which scored fashion points by adding a brilliant shock of blue to the carrier’s classic gold, red, and orange color scheme. Thus when Director of Brand Communications Helen Limpitlaw and a group of Southwest creatives and branding partners were asked to envision a new visual identity in 2013, they knew the depth of the challenge that lay before them. The logo images appearing on Logo.wine website are not associated with or sponsored by the copyright and/or trademark holder.When it comes to designing Southwest liveries, there’s really only one rule: Go bold and drop some jaws or don’t go at all. Logo.wine does not warrant that any of the materials on its website are accurate, complete or current. For any usage of Southwest Airlines logo and brand elements, please contact Southwest Airlines directly to request a licensing agreement.īy downloading the Southwest Airlines logo from Logo.wine you hereby acknowledge that you agree to these Terms of Use and that the artwork you download could include technical, typographical, or photographic errors. The content of this site is provided on an “as-is” and “as available” basis, and it is intended for non-commercial, informational purposes only, to educate and inform its website visitors about the Southwest Airlines logo.Ī third party person or company should never use the Southwest Airlines logo without the written permission of the copyright and/or trademark holder. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |