![]() ![]() My client’s photos would have looked better and so would my photography operation in general. Every photo would have been personally selected, properly edited, and appropriately watermarked for sharing on social media. If I had simply waited until all the photos were finished and given my clients everything when I was truly ready to do so, I would have had much better results overall. I basically sacrificed quality on the altar of immediacy, and in doing so hurt my brand just a tiny bit in the process. Yes the clients were still thrilled to get their images, but by the time I had the official gallery all put together, with watermarked proofs for sharing on social media, the excitement had worn off and her friends were not as interested as they were initially. It’s like sneaking a peek, to use the expression, beneath the wrapping paper a week before Christmas and getting a glimpse at your presents–it’s fun, but it makes the actual unwrapping a bit anticlimactic, since you already know what to expect.Īnother problem with this approach is I found a few other pictures later on that were even better, but by then the surprise had worn off. My goal in sending a few initial photos was to give my clients a sneak peek (that’s literally what I said when I texted her: “Here’s a sneak peek from today’s session!”) which would whet her appetite for the rest of the photos, but in doing so I essentially ruined the surprise. I sent them to the mother’s mobile phone and she responded with ecstatic adulations, and a few minutes later the pictures showed up on Facebook where they immediately got dozens of likes and a handful of comments like “Great shot!” and “Lovely family!” So far so good, right? I mean, where’s the harm in sending a few pictures the evening after a photo session if that is the result? They were so precious, and their little girl looked like she was having the time of her life, so I knew they would be thrilled to get a couple photos right away. Recently I spent an hour in the park taking pictures of a family, and as I was going through nearly a thousand images in Lightroom later that evening, I came across a few that I just had to share with the parents. If you are the type of person who, like me, wants to send your clients a few sneak peeks or previews before you deliver your finished pictures, here’s a few reasons you might want to reconsider that practice. However, if you take the opposite approach and apply the brakes a bit, you and your clients will have a much more positive experience, and you will be better prepared for the long run and the rewards it brings. I often can’t wait to share my work with them so they can see for themselves how things turned out. Use engagement metrics and feedback from your teaser campaigns on RareCircles to perfect your messaging to the broader public.A few decades ago the Heinz company ran a series of commercials featuring people patiently waiting for their ketchup to be poured from glass bottles, each ending with the tagline, “The best things come to those who wait.” Even though these ads seem kind of silly now, they do have a lesson for photographers: sometimes it pays to be patient, especially when sharing photos with your clients.Īlmost every time I return from a photo shoot, and start going through the pictures on my computer, I get caught up in the excitement and have a nearly unbearable urge to start sending pics, previews, and first-looks to my clients. This could include a special preview of the product or behind-the-scenes access to the production process. Offer exclusive sneak peeksĬonsider offering exclusive sneak peeks to your most loyal customers. This could include teaser videos, images, or even cryptic messages that hint at what's to come. Create a teaser campaignīefore the launch of your product, create a teaser campaign that will generate interest and anticipation. Create Effective RareCircles Sneak Peek Campaigns 1. ![]() This allows you to test and refine your product positioning before the public launch, leading to an optimized rollout and better understanding of your target audience's preferences. Sharing sneak peeks exclusively on RareCircles not only adds value to your membership program but also creates a tight feedback loop with a smaller and more engaged audience. How do you attract and retain the attention of your target customers, without giving away too much information about the product itself? Why Sneak Peeks?įor many brands, the period leading up to the launch of a new product can be filled with uncertainty. ![]() In this article, we take a closer look at Sneak Peeks and how you can build robust Sneak Peek sequences within your Portal feed to increase engagement and excitement around the launch of a new product or service. ![]()
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